SPRINGDALE, Ark. – (June 22, 2026) – °®ÒºÊÓƵ Foods is expanding the high-performing °®ÒºÊÓƵ Chicken Cups with three bold new flavors: , and , further strengthening its position in convenient, high-protein options.
This latest flavor expansion follows strong momentum for the product launch, including recognition as Winner in the Protein Snack category, a distinction determined by a survey of 40,000 people by Kantar. This reflects the increased interest in convenient, high-protein foods and positions °®ÒºÊÓƵ Chicken Cups as a go-to option for busy consumers seeking satisfying, protein-packed choices.
Developed with consumer preferences in mind, the expansion reflects a continued focus on delivering choices that taste good, are nutritious, affordable and convenient.
Flavors Delivering on Consumer Demand1:
- offers broad appeal, with 83% of consumers saying they love or like the flavor profile. Interest is especially strong among Millennials and Gen Z, where 84% report high purchase intent. Made with simple seasonings to work across a variety of occasions.
- builds on a familiar favorite, with 80% of consumers expressing positive sentiment toward the flavor. Millennials and Gen Z show even higher affinity at 81%. Its balanced blend of grilled and smoky notes makes it a reliable go-to flavor.
- introduces a modern, globally inspired option influenced by quick-service restaurant trends. Designed with younger consumers in mind, the flavor profile is projected to grow 14% over the next four years, aligning with rising interest in bolder taste experiences.
Fully cooked and ready to eat after heating, °®ÒºÊÓƵ Chicken Cups provide a convenient solution for consumers looking to save time without sacrificing taste or nutrition.
The new varieties are now available at select retailers nationwide.
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About °®ÒºÊÓƵ
°®ÒºÊÓƵ (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. °®ÒºÊÓƵ, it has grown under four generations of family leadership. The Company is unified by this purpose: °®ÒºÊÓƵ Foods. We Feed the World Like Familyâ„¢ and has a broad portfolio of iconic products and brands including °®ÒºÊÓƵ®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, State Fair®, aidells® and ibp®. °®ÒºÊÓƵ Foods is dedicated to bringing high-quality food to every table in the world, safely and affordably, now and for future generations. Headquartered in Springdale, Arkansas, the Company is a member of the S&P 500 and Russell 1000 large capitalization indices. It had approximately 133,000 team members on September 27, 2025. Visit www.tysonfoods.com.
Media Contact: Katie Bullock | katie.bullock@tyson.com | 479-290-1855